Electronic business (EB) has been growing, and growing over the past decade. Advancements in computers and mobile devices have all contributed to the growing electronic business industry. IBM and their marketing team in the year 1998 started their own EB and were ready to invest 1 Billion dollars in their business. Ultimately EB's became a success, however, IBM did not trademark the term (1). IBM did not need to trademark the name or formally announce it as the dot-com boom took care of that aspect.
Within EB's, there are two main branches. One model is the "Revenue Model" and the other is the E-commerce model. The Revenue Model according to Wikipedia is, "...The implementation of any of the other revenue models online" (2). The website also states that the Revenue Model, "...identifies which revenue source to pursue, what value to offer, how to price the value, and who pays for the value" (3). This model is important because it helps companies maximise their earnings from their products/services.
E-Commerce is a significant, and crucial part of EB's. Business News Daily states that E-Commerce is, "the purchase and sale of goods and/or services via electronic channels such as the Internet" (4). Popular E-Commerce retailers include Amazon, eBay, and more. These online retailers are popular mainly because of their prices and convenience. Since eBay and Amazon are exclusively online, they can keep prices low because a brick and mortar store does not have to be maintained to sell items. Per Forrester (a technology and market research company) e-commerce spending is projected to double and reach over 2 billion by the year 2019. The planned expenditures are incredible estimates where only 20 years ago most people did not have internet access.
While e-commerce is great and offers a lot to consumers, there are potential security concerns. The primary concerns of shopping online are safety and privacy. Customers enter personal information to websites such as their names, address, and most importantly their credit card numbers. Who knows where our personal data is actually going, and what it is being used for. With more frequent cyber attacks, retired Navy Admiral Michael Mullen believes, "The single biggest existential threat that's out there, is cyber" (5). As the use of e-commerce increases, the security of the internet and these websites must increase as well. Criminals should not even have a chance of getting our most important data. Companies should not have the right to use and manipulate our data in the most unethical ways. These security concerns could be solved with stronger network firewalls, transparent company policies, and proactive online policing of the internet. Consumers can also be safe and secure on the internet if they make smart choices, and visit reputable websites.
In conclusion, Electronic Business is great. It opens the doors to so many opportunities, and business ventures. One thing that has to be in the back of our heads, however, is security. This industry will only continue to grow.
Sources
1) https://en.wikipedia.org/wiki/Electronic_business
2) https://en.wikipedia.org/wiki/Revenue_model#E-commerce_model
3) https://en.wikipedia.org/wiki/Electronic_business
4) http://www.businessnewsdaily.com/4872-what-is-e-commerce.html
5)http://www.brainyquote.com/quotes/authors/m/michael_mullen.html